Inbound Marketing Consulting
Do you want the same advice that has helped other businesses increase their revenue by over 150% in 6 months?
I've helped all manor of businesses from freelancers, startups, and small local businesses all the way up to Fortune 500 corporations gain exceptional growth through my inbound marketing consulting.
I will show you what to do, how to do it, and educate you on why it works.
Bidsketch had over a 457% increase in organic conversions in the first 6 months of working with me.
I have two main service packages: my one-time debriefs, and my on-going consulting.
My one-time debriefs are $3,000. This is what most businesses choose to do, and if they need help implementing any of this, we typically move over to an on-going consulting contract.
The first package is my one-time debriefs where I analyze your entire marketing sphere and give you my in-depth guidance on what to focus on, pursue, and fix
In this package I will:
- Ask you a number of deep questions about your marketing to quickly see any holes that might be apparent.
- Assess your competition for links, content weight, easy opportunities, and polarizing tactics that might be working in their favor, or simply in your favor that you need to exploit.
- Perform a thorough content audit on your site to see what content is performing the best, and plan out a course of action for future content.
- Perform a thorough link & social audit on your industry to see what works well, and what opportunities you aren't taking advantage of.
- Perform a deep technical & local (if needed) SEO audit to determine if there are any quick wins you need to implement on your site, red-flags holding you back, or simple best practice updating to make you perform better overall.
- Assess any other community opportunities, and use my network of connections to find publication opportunities, or other network opportunities to adopt other audiences quicker than you could simply do organically.
- Form all of this up into a detailed PDF, share it with you, then have a call to discuss it all in a detailed walk-through, answering any follow-up questions you have in that time.
My on-going consulting ranges from $1,500/month to $10,000/month depending on the extent of budget, involvement, and results you're looking to achieve.
The second package is my ongoing consulting where I work with you and your team to knock out the quickest big-wins you have available to you in your marketing, whether that be fixing huge red-flags, or proactively pushing towards rich opportunities. Then we run through the entire inbound funnel, making sure your marketing is air-tight and growing with great precision.
In this package I will:
- Answer any questions you have regarding any of the specialties listed below.
- Help you immediately start tracking the numbers that are most important to you, and find the fastest wins in inbound marketing to see those numbers go up.
- Use my content marketing, seo, cro, and social media expertise to form a cohesive inbound marketing plan that you and your internal team can use to carry out.
- Coordinate with your entire team to figure out our biggest strengths, and how we can use them to quickly shift growth in your favor.
- Set up on-going reporting for multiple KPIs that we will list out together, ensuring that we are both tracking the right numbers, and increasing them month-over-month.
- Either consulting you one-on-one, with your team, or even sourcing content creation and output from my team at SimpleTiger if the campaign's budget is high enough.
The term "inbound marketing" can seem a bit nebulous, so here I break down most of my specialties, and the smaller parts that I will be delving in to with each one-time debrief or on-going campaign.
SEO & Local
Search engine optimization campaigns and one-time audits focused on increasing traffic from Google by getting higher rankings, targeting better content opportunities, and setting up technical best practices.
- Keyword & competitive analysis – finding the right keywords to grow your traffic organically
- Comprehensive technical audits & implementation – finding any errors on your site and setting up best practices
- Off-site audits for potential link partners & outreach – finding all of the opportunities for rapid growth with the best leverage from outside communities
- Advanced analytics – setting up advanced conversion goal tracking, on-going optimized reporting, and educating you and your team on the most important metrics that you should be optimizing for
- Local optimization – including on-site, off-site, and all of the actions you need to take to dominate your local market online
Creating high-quality content that will attract inbound links, acquire new traffic from search engines and social media, and increase engagement around your business within the community.
- Content audits, calendar, planning and blogging strategy – targeting the right content that will have the biggest impact on your bottom-line
- Advanced resource marketing using Ebooks, Whitepapers, and Infographics – increasing inbound links and organic rankings
- Content sourcing with experienced copywriters and designers – making the content for you that will drive your results
Social Media Strategy
Social media strategy consulting focused on increasing engagement and aligning your voice on social media. Creating unique social media campaigns focused on interacting with your community in an entirely new way, and increasing the amount of business generated from social media.
- Social media account audits, strategy, and recommendations – getting the most effect out of your social media accounts and social communities with recommendations
- Social media automation setup and reporting – making social media easier to manage and setting up quality content to constantly keep your social feed alive
- Community opportunity research and influencer outreach – stirring up conversation with the leaders in your space to create much more social engagement
Conversion Rate Optimization
Increasing the conversion rates on your site for email signups, app downloads, purchases, and any other goals you have on your site. Rigorously tested landing pages and interface elements focused on increasing the conversions from your website.
- CRO recommendations on landing pages, copywriting, and call to actions – making your pages convert more visitors into subscribers, or sales
- A/B testing and landing page setup and optimization – testing each update to increase conversions, only using the winning result
- Recommendations towards increasing CRO for multiple goals – including email subscribers, app downloads, and e-commerce purchases
Advertising using Google Adwords and Facebook to push your message in front of engaged audiences who are either looking to buy or looking for more information about your products online. Focused on generating leads through paid acquisition.
- AdWords account audit, setup, optimization, recommendations, and reporting
- AdWords conversion metrics setup and optimization for reporting
- Facebook ads audit, setup, optimization, and reporting
Let's get started!
Please fill out the form below or email me using the link below. Let me know your website, what services you're interested in, and when you'd like to get started. We can set up a call to discuss the details from there.
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